1)Twitter as Your Knowledge Base 
- Ask questions, it is most likely you will get answers from someone on Twitter
- Share something you have found interesting, may be a website, an article or blog
- Follow links which others have posted you will come across 10s of interesting and informative posts
- Stay current on breaking news and events. Make a Resource folder and save all that you find interesting to read it later or for future references. You can use favorite option to read it later as well.
2)Twitter as Your Product Manager 
- Keep an eye on what people are talking on similar products as yours
- Get to know the pain areas in using products/services related to yours
- Understand what people are expecting from products/services related to yours
- Share your ideas with others and see what they think of it. Gain valuable feedback from the community and implement it in your product
3)Twitter as Your Marketing Manager
- Use Twitter as a Short Messaging service to send your brand message across
- Give a human face to your company to know people there is a human behind every tweet
- Make your brand go viral by sending valuable and informative tweets as many of your followers will like to retweet, which again have the chances to get retweeted by your followers’ followers
- Almost all social news, photo sharing & bookmarking sites have the twitter application. For instance, submit your article on Digg and share it on Twitter. If people like you have the probability of getting good number of digs and again getting a lot of traffic from Digg. This practice can be applied to other social networking sites.
4)Twitter as Your Customer Relationship Manager
- Twitter can supplement your
CRM team
- Get feedback on your products and services directly from your customers
- Develop one to one relationship with your customers
- Update your customers on new products and services
- Solve customer problems and queries in real time
5)Twitter as your PR Manager
- Break news through twitter
- Update customers and prospects on upcoming events
- Inform on small changes in your product or services in real time
- Handle outage and crisis in real time
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If you’re on Twitter you know what a amazing marketing tool it can be. But the essential thing to success is finding and keeping followers. Following a variety of fascinating people on Twitter can as well bring you astounding visibility.