Domain Age Affects Search Engine Ranking of your Page

It’s good to secure your domain for longer period if you have found your desired domain name. But this is purely to keep your domain reserved and not out of any SEO requirements. It’s the quality of your site and its content that affects search engine ranking and not the domain age.

It’s Necessary to Maintain an Ideal Keyword Density on Your Page

Keywords in your page copy helps search engines to understand what your site is all about and when someone types similar or same key phrases, search engine may show your site in SERP. But there is nothing which is ideal keyword density. All those formulas on Keyword Density are just crap. Forget them all. Do not overstuff your content with any particular keyword or phrase. Using it 2-3 times is sufficient.

Submit your site to Multiple Search Engines

If your SEO team is spending time on submitting your site’s URL to to multiple Search Engines, it’s just a waste of time and nothing else. 5-6 years back it may hold some truth but it’s useless now.

Having Google Sitemap Ensures High Rank

This is good practice to have .XML or .txt sitemap but this simply helps search engine in understanding your site structure and find out the pages on your site. This can never ensure better ranking. Breaking the myth further, just having links on sitemap can never guarantee that it will be indexed by search engine.

It is important to update your pages frequently to ensure better ranking

Frequent updates ensure frequent crawling and not better ranking. If you are updating your pages just for the search engines, please don’t waste any more time on it. If you need to update for your visitors, go ahead and do it.