Last week Google launched https://google.com, note the “S” in” https”. With this additional “s” Google has made searches private and secure. SSL or Secure Socket Layer connection works as safe bunker containing your browser and Google, not letting any third party sniff. If you are surfing net at any public place usin
g Wi-Fi access, you might not want interlopers to have the ability to discover what you are searching for. This indeed is a great move by Google by placing this protects as now the information you transmit to Google search is completely protected from people or bots that may be monitoring traffic on your network.
SSL is common for eCommerce or email providing sites but this seems to be a unique step integrating SSL into Google Search. A few points worth mentioning here is that the SSL will not reduce the data sent to Google , it only hides the data from the third parties such as bots or ISPs. This protection will work till the time you are on Google search and Google search result pages. The moment you click and visit any of the links on the Search result page, your information becomes open to all.
Archive for May, 2010
Google Search on SSL will it make a difference?
May 29th, 2010How to Optimize Your Keyword Search
May 25th, 2010Whether optimizing your website organically or looking for paid traffic for your site, in both the cases you would require doing an extensive keyword research. An effective Keyword research goes beyond looking for search terms. Smarter approach would be to delve deeper into the search trends, competitors’ analysis and look for popular queries in different geography. The last one in particular applies to those targeting traffic from multiple region/countries.
Sharing here are a few tools you can use to make your keyword search smarter
Google Trends
- For a broad look at search query data, enter up to five search terms to see relative popularity over time.
Trends for Websites
Google Trends for website traffic data. Type in a website address to see visitors by region and related sites visited.
Insights for Search
A deeper dive into search query data for marketers and power users. Create your own lists of “most popular” and “fastest rising” queries for different geographic regions over time and by topic.
Hot Trends
The top 100 fastest-rising search queries right now (U.S. only). Updates throughout the day.
Email Marketing Rocks If You Plan it Right?
May 21st, 2010Marketing needs a lot of budget. If you wanna reach out to large audience you really need to invest, a lot on adverting, hiring a renowned marketing agency or in recruitment and maintaining a pool of qualified and experienced resources. If you believe in the above mentioned resources blindly, you need to try email marketing. Believe me – do it right and it will be the least expensive marketing campaign yielding a substantial revenue.
Here are 5 important steps to get started with your email marketing campaign.
Build Your Own List
This is one of the most important tasks that one needs to get right before launching a campaign. The email Ids in your list should only be of people interested in your business and have agreed to receive promotional mailers from you. It is NOT advisable to purchase email IDs for email blast.
Have Unsubscribe Links
Give your audience option to unsubscribe in case they no more wanted to subscribe to your mailers. There can be a few requests to unsubscribe every time you blast a mass mailer, but that’s alright. It is more important to do it right else you will be considered a spammer.
Test Your Email
Gmail, Yahoo, Homail, AOL, Outlook and many more try at least on all the major ones to check if they appear as you have designed it. Each email client can display it in different format, make sure you have tested it across. It is also essential to have a web version of your email so that if it is not correctly displayed in inbox, your audience can see the mail as webpage.
Cleanup Your Email List
Make sure to clean your list before the blast. The cleanup process would include removing bounce back mail Ids, failure deliveries, unsubscribe request, bad email Ids, etc. Most of the online tools help you to clean up automatically but in case of Desktoptions applica, you might require to do it manually.
Use Mass Mailing Tool
If you are planning to do an email blast, you would require a mass mailing tool to execute your campaign. I use Mach5 desktop application and Constant Contact as online application but there are many others you can use one as per your needs.
5 Highly Useful WordPress Plugins
May 2nd, 2010One of the major reasons that make WordPress a top blogging platfrom is the availability of mammoth list of useful plugins. These plugins really makes some of our tasks much easier which otherwise would have required a lot of time and efforts. Here is my list of 5 highly useful plugins.
Yet Another Related Posts Plugin
Once installed and activated, this plugin will help in getting the list of similar posts from your blog. You can edit settings and suggest a number of similar posts to be reflected whenever you publish a new blog. This plugin can really help in decreasing the bounce rate and increase the average time spent by visitors on your site by displaying other similar posts right in front of your blog readers.
SEO Smart Links
SEO Smart Links can automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories and tags on your blog. This really helps in improving internal linking on your blog.
All in one SEO Packs
This plugin takes care of all your on page SEO requirements. Be it Advanced Canonical URLs issue or about fine tune Page Navigational Links or any other, this plugin takes care of all on page SEO requirements in totality. All you need to do is to write great post and you are all set to get visibility in major SERPs.
Redirection Plugin
You logged in to your Webmaster account and found some of “not found” errors on your site. You understand the problem but you don’t know how to create .htaccess file to solve this problem. Install and activate redirection plugin and you will realize managing redirects is much easier task now.
Pc Robots.txt
This is yet another plugin designed for people like me who don’t want to mess around with files and permissions. Just install and activate and you will see a list of spam-bots disallowed by default . You can edit and add your own if you wish to.
5 Highly Useful WordPress Plugins
May 2nd, 2010Yet Another Related Posts Plugin
Once installed and activated, this plugin will help in getting the list of similar posts from your blog. You can edit settings and suggest a number of similar posts to be reflected whenever you publish a new blog. This plugin can really help in decreasing the bounce rate and increase the average time spent by visitors on your site by displaying other similar posts right in front of your blog readers.
SEO Smart Links
SEO Smart Links can automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories and tags on your blog. This really helps in improving internal linking on your blog.
All in one SEO Packs
This plugin takes care of all your on page SEO requirements. Be it Advanced Canonical URLs issue or about fine tune Page Navigational Links or any other, this plugin takes care of all on page SEO requirements in totality. All you need to do is to write great post and you are all set to get visibility in major SERPs.
Redirection Plugin
You logged in to your Webmaster account and found some of “not found” errors on your site. You understand the problem but you don’t know how to create .htaccess file to solve this problem. Install and activate redirection plugin and you will realize managing redirects is much easier task now.
Pc Robots.txt
This is yet another plugin designed for people like me who don’t want to mess around with files and permissions. Just install and activate and you will see a list of spam-bots disallowed by default . You can edit and add your own if you wish to.
