Archive for June, 2010

3 Simple rules for creating effective email copy

June 28th, 2010

Show the Benefits

What is in there for your customers? Saving, freebies, reward or any other benefits. Show it upfront. Your customer doesn’t care about how amazing your business is? All they are interested in is the benefit they get in associating with your products/services. How does it help them in solving their need/want?

Talk to them

Avoid using I, me, and we and start using you and your. Your prospects are more interested in themselves. Using you and your works better.

Use Active voice

Merely putting CTAs (call to action) like Call now, Click Now, Buy Now, Get Started, Register or something like these will not yield any result unless, your copy is persuasive . Avoid phrases like “This deal will help you save $50” instead rephrase it to “This deal Saves $50 “.

3 Simple rules for creating effective email copy

June 28th, 2010

Show the Benefits

What is in there for your customers? Saving, freebies, reward or any other benefits. Show it upfront. Your cusemail copytomer doesn’t care about how amazing your business is? All they are interested in is the benefit they get in associating with your products/services. How does it help them in solving their need/want?

Talk to them

Avoid using I, me, and we and start using you and your. Your prospects are more interested in themselves. Using you and your works better.

Use Active voice

Merely putting CTAs (call to action) like Call now, Click Now, Buy Now, Get Started, Register or something like these will not yield any result unless, your copy is persuasive . Avoid phrases like “This deal will help you save $50” instead rephrase it to “This deal Saves $50 “.

Firefox Addons for Privacy and Security

June 24th, 2010

Adblock Plus

Tired of pop ups, pop- unders, images, banners or other ads? ? Install Adblock Plus now to regain control of the internet and change the way that you view the web.
Adblock Plus allows you to regain control of the internet and view the web the way you want to.

Lazarus: Form Recovery

You are about to completely fill a long form but suddenly your browser crashes. You might feel frustrated as you need to retype the whole info again. Install Lazarus, it never lose anything you type into a web form again. It securely auto-saves all forms as you type, so after a crash, server timeout, or whatever, you can go back to the form, right click, “recover form”, and breathe a sigh of relief.

BetterPrivacy

Do you want sites you visit to track and monitor your browsing behavior through not deletable long-term cookies, a new generation of ‘Super-Cookie’, which silently conquered the internet ?
BetterPrivacy is a safeguard which protects from usually not deletable LSO’s on Google, YouTube, Ebay.

wgen – Password Generator

It often happens that we have to think twice before setting a new password. With the installation of pwgen or password generator, password cane be created at One click on the icon that is “p”and a password is instantly generated, shown and copied into your clipboard
Really helpful for Sysadmins / Network Engineers who need to create multiple passwords everyday.

RequestPolicy

Be in control of which cross-site requests are allowed. Cross-site requests are requests that your browser is told to make by a website you are visiting to a completely different website.
Improve the privacy of your browsing by not letting other sites know your browsing habits. Secure yourself from Cross-Site Request Forgery (CSRF) and other attacks.

buySAFE Shopping Advisor

The buySAFE Shopping Advisor is a free tool that makes online shopping safer and more secure. Shopping Advisor provides exclusive access to the Safe Shopping Portal where purchases are automatically protected with a bond guarantee of up to $25,000 as well as identity theft insurance – for free. Shopping Advisor also provides Safe Shopping Ratings on more than 320,000 eCommerce sites in the search results of Google, Yahoo, MSN, and eBay.

Unhide Passwords

Type your passwords in clear texts instead of asterisks. Just be careful that while you are typing your 30 charcter secret password someone is not looking over your shoulder.

Long URL Please

You might want to know the exact site which you are visiting, especially when you are on Twitter or any other social media sites.
Short urls (eg http://tinyurl.com/123) simply redirect to some other page on the internet – you can’t tell what website they link to by looking at the link. This plugin fixes this by transparently replacing any of these links when every web page loads.

Uses the api provided by http://www.longurlplease.com to determine where short urls actually link to.

No Script

For full control of Javascript, Flash, Silverlight, QuickTime, and other plug-ins, look no further than NoScript, an extremely powerful and customizable Firefox extension that can block pretty much every kind of script.
When you navigate to a page such as the Apple iPhone 3G QuickTime demo, NoScript blocks the demo initially. Just click the NoScript icon at bottom right of the browser window to unblock scripts on that site temporarily or permanently.

Cleanzer

We often visits some sites/forums where we are actually reluctant providing personal email addresses.. Get a new Cleanzer email address every time you register for a new site – on the spot with one click.

Find trusted sites, see Spam Free ratings as you browse.
- Get a permanent and secure alternative email address on the spot with one click
- Register for as many sites as you like and check emails whenever you want
- Forward emails you need to your own email address – leave the spam behind
- Unsubscribe with one click and never see unwanted emails again
- See Spam Free Site ratings as you surf the internet – find websites you can trust and avoid spam

 

Firefox Addons for Privacy and Security

June 24th, 2010

Adblock Plus

Tired of pop ups, pop- unders, images, banners or other ads? ? Install Adblock Plus now to regain control of the internet and change the way that you view the web.
Adblock Plus allows you to regain control of the internet and view the web the way you want to.

Lazarus: Form Recovery

You are about to completely fill a long form but suddenly your browser crashes. You might feel frustrated as you need to retype the whole info again. Install Lazarus, it never lose anything you type into a web form again. It securely auto-saves all forms as you type, so after a crash, server timeout, or whatever, you can go back to the form, right click, “recover form”, and breathe a sigh of relief.

BetterPrivacy

Do you want sites you visit to track and monitor your browsing behavior through not deletable long-term cookies, a new generation of ‘Super-Cookie’, which silently conquered the internet ?
BetterPrivacy is a safeguard which protects from usually not deletable LSO’s on Google, YouTube, Ebay.

wgen – Password Generator

It often happens that we have to think twice before setting a new password. With the installation of pwgen or password generator, password cane be created at One click on the icon that is “p”and a password is instantly generated, shown and copied into your clipboard
Really helpful for Sysadmins / Network Engineers who need to create multiple passwords everyday.

RequestPolicy

Be in control of which cross-site requests are allowed. Cross-site requests are requests that your browser is told to make by a website you are visiting to a completely different website.
Improve the privacy of your browsing by not letting other sites know your browsing habits. Secure yourself from Cross-Site Request Forgery (CSRF) and other attacks.

buySAFE Shopping Advisor

The buySAFE Shopping Advisor is a free tool that makes online shopping safer and more secure. Shopping Advisor provides exclusive access to the Safe Shopping Portal where purchases are automatically protected with a bond guarantee of up to $25,000 as well as identity theft insurance – for free. Shopping Advisor also provides Safe Shopping Ratings on more than 320,000 eCommerce sites in the search results of Google, Yahoo, MSN, and eBay.

Unhide Passwords

Type your passwords in clear texts instead of asterisks. Just be careful that while you are typing your 30 charcter secret password someone is not looking over your shoulder.

Long URL Please

You might want to know the exact site which you are visiting, especially when you are on Twitter or any other social media sites.
Short urls (eg http://tinyurl.com/123) simply redirect to some other page on the internet – you can’t tell what website they link to by looking at the link. This plugin fixes this by transparently replacing any of these links when every web page loads.

Uses the api provided by http://www.longurlplease.com to determine where short urls actually link to.

No Script

For full control of Javascript, Flash, Silverlight, QuickTime, and other plug-ins, look no further than NoScript, an extremely powerful and customizable Firefox extension that can block pretty much every kind of script.
When you navigate to a page such as the Apple iPhone 3G QuickTime demo, NoScript blocks the demo initially. Just click the NoScript icon at bottom right of the browser window to unblock scripts on that site temporarily or permanently.

Cleanzer

We often visits some sites/forums where we are actually reluctant providing personal email addresses.. Get a new Cleanzer email address every time you register for a new site – on the spot with one click.

Find trusted sites, see Spam Free ratings as you browse.
- Get a permanent and secure alternative email address on the spot with one click
- Register for as many sites as you like and check emails whenever you want
- Forward emails you need to your own email address – leave the spam behind
- Unsubscribe with one click and never see unwanted emails again
- See Spam Free Site ratings as you surf the internet – find websites you can trust and avoid spam

Use Open Source Application to Flaunt Your Design Portfolio

June 16th, 2010

If you are a web or graphic designer using image galleries application to showcase your design portfolio would be an excellent idea. The open source image galleries empower you to not only showcase but also share your creative design with your clients, friends or family.

Adding intuitive image editing and gallery management tools to your web site is a quick and easy process. Build user retention and drive traffic with easy to edit and manage image libraries

What can you do with Image gallery applications?

•    Showcase your design portfolio
•    Share photos images/albums  with your friends families
•    Manage image libraries and edit photos quickly and easily

Which open source application you can use to build your own image gallery?

Gallery

As the name suggests, this is very slick and intuitive web based photo gallery application very easy to install and manage.  The key feature of this application is automatic thumbnails, resizing & rotation,   Ability to authenticate users and customize albums make this great for communities

Coppermine

Coppermine is an easy to use, multi-lingual web-picture gallery with a host of features. Full multimedia support and handy features like thumbnail creation make it a powerful and a multi-purpose application. The powerful privacy control feature with aility to manage user group makes it a perfect choice.

Zenphoto

This is one of the most popular online image gallery solutions.  Its features include, dynamic image processing foldeer based albums, editable titles and descriptions powered by AJAX, comments, themes, online uploads and simple image management.