Blog on Online Marketing

With Sency Know What’s Going Around Your City

April 22nd, 2010 by riteshtanu No comments »

As you know Sency makes it easy for anyone to search the real time web to see what’s being said right now. Today, they have just launched the capability to let users find out what people are saying right now frs Going om 13 major US Cities.

In addition to letting the user search for what’s being said inside an actual city for a given keyword, Sency for Cities will also show the 10 most talked about topics right now in a given city.

The 13 cities included in this launch are: Atlanta, Baltimore, Boston, Chicago, Dallas, Houston, Los Angeles, New York City, Philadelphia, San Antonio, San Francisco, Seattle, and Washington DC.

There are many potential uses for Sency for Cities, here are a few of them:

-Sports fans can now see, in real time, what people in their city, and rival cities, are saying about a given team or player.

-When a new movie, commercial, or product launches; businesses can now see how the sentiment from the public differs in each of the major cities.

-When there is an important event or breaking news inside a major city – anyone can see how people inside the city, whom are directly affected, are reacting. This can be compared with what outsiders are saying from cities not directly involved with the breaking news or event.

-The current hot topics for a given city can show what is happening and being most talked about in a city right now. This can introduce new events to users while highlighting the topics that a city is buzzing about right now.

More information can be found at sency.com

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Posted in Marketing

Tags: real time web sency

Cisco WebEx on iPad-Tap URLs and Get Connected To Meetings

April 12th, 2010 by riteshtanu No comments »

On this Saturday, Apple officially announced sales of 300,000 iPads in the U.S on the first day of its launch. This includes deliveries of pre-ordered iPads to customers, deliveries to channel partners and sales at Apple Retail Stores.” The volume of sales itself speaks for its success.

But some discussions were going in the corporate arena that whether or not the iPad is of any use for business world?

Now with the launch of Cisco WebEx Meeting Center for the iPad makes it exciting even for corporate. The top management would now be soon seen joining meetings by simply tapping the URL in the email or calendar meeting invitation. Functionally, the experience of WebEx meeting is no different from joining it using your desktop or laptop computers. You can see the meeting attendees chat privately or see who is talking.

About 15,000 WebEx app has been downloaded for the iPad and it currently remains #1 in the Top Free Business App category on the App Store.

Instapaper Pro., Memeo Connect Reader and iWork for iPad are some other Must-Have iPad Apps for Business Professionals recommended by PC world.

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Posted in Gadgets

Tags: cisco webex apps

Does the Speed of your site affects ranking on Google?

April 11th, 2010 by riteshtanu No comments »

Google has recently announced that out of more than 200 factors that are taken into account, Site speed will also be one.
Though the relative importance of this factor is much lesser than others such as backlinks, content and good code, still it is good if we now put a little more emphasis on keeping our site faster. This is beneficial for both the visitors of your site and the search engines.
According to Google blog post, less than 1% of the search result is actually affected because of the admission of this new factor in ranking algorithm. At this point this new factor is launched only on English Google.com
The report on the site speed and your site comparison with the average speed value of all the sites around the world can be tracked in Google webmaster tools. Google through its blog has also suggested a few tools that can be used to evaluate the speed of your site, here is the list
Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.

YSlow, a free tool from Yahoo! that suggests ways to improve website speed.
WebPagetest shows a waterfall view of your pages’ load performance plus an optimization checklist.

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Posted in Search Engine Optimization

Tags: page speed site speed

30 Most Amazing Twitter Applications

March 30th, 2010 by riteshtanu No comments »

The Twiverse is growing day by day. It wouldn’t be a surprise if the numbers suggest that a new Twitter based application is being released daily. With Thousands of applications already available, it is really difficult to keep a track of useful twitter applications.

Listing here some of the amazing, popular and extremely helpful twitter applications for your business and personal needs. The order of the list is based on the number of Delicious bookmarks each of these twitter applications has received, till the time of compiling the list.

Twitterfeed.com: This helps you feed your blog to twitter, facebook and some other social networking sites. Just provide them feed URL with option to prefix and post fix custom message around your feed.

BookMarks on Delicious – 8098

TweetDeck:TweetDeck is the leading desktop application for the real-time and social web, allowing users to connect with Twitter, Facebook, LinkedIn and MySpace. A great tool to manage multiple Twitter accounts simultaneously.

BookMarks on Delicious – 7734

Wefollow.com: Find celebrities, actors, TV personalities, or new Twitter friends in your area. WeFollow is a directory of Twitter users organized by interests. It lists the number of followers along with the profile.

BookMarks on Delicious -7374

Twitpic.com: If you have a Twitter account then you already have a Twitpic account. You can use same credentials to login to twitpic. It lets you share photos on Twitter from your Phone, API or the site itself.

BookMarks on Delicious – 6001

Hootsuite.com: Hoot Suite lets you save your time by letting you managing multiple social networking accounts.

BookMarks on Delicious -5694

Twhirl.org: Twhirl works both on Windows (2000/XP/Vista/Win7) and Mac OSX. It connects you to multiple Twitter, laconi.ca, Friendfeed and Seesmic Video accounts.

BookMarks on Delicious – 5155

TweetStats: Used by over 100, 000 twitter users. This lets yougraph your twitter stats by Tweets per hour,Tweets per month,Tweet timeline & Reply statistics

BookMarks on Delicious – 4275

Twitter.grader.com: Check how Influential Are You On Twitter? Just enter your twitter username (password not needed) to see your grade and Twitter rank compared to millions of other users that have been graded.

BookMarks on Delicious -3580

Twitscoop.com: Receive, send tweets, and find new friends instantly, without ever reloading your page. Search and follow what’s buzzing on twitter in real-time.

BookMarks on Delicious-3528

Tweetscan.com: Get email when your keywords are mentioned on Twitter. Tweetscan searches Twitter and other microblogging sites and sends you a daily or weekly email alert on keyword. Useful to keep track of a trend or topic in real time without searching each time. Set and forget.

Delicous Bookmarks -3342

Twtpoll.com: Twtpoll is a feedback tool that helps you to conduct polls/surveys on Twitter, Facebook or any other social media site.

Delicious Bookmarks- 3023

Twitturly.com: The URLs you are tweeting is being tracked by twitturly. It tracks the URLs flying around the Twitterverse. Whether URLs are obvious or masked using URL shortening service it goes to the real link and count each tweet carrying the link as a vote and shows 100 most popular URLs over the last 24 hours.

Delicious Bookmarks-2805

Tweetbeep.com: A real help for managing online reputation, catching all @replies and @mentions. Keep track of conversations that mention you, your products, your company, anything, with hourly updates! You can even keep track of who’s tweeting your website or blog, even if they use a shortened URL (like bit.ly or tinyurl.com)

BookMarks on Delicious -2341

Grouptweet.com: It turns a normal twitter account into a group communication hub. Post updates using DM. You have the options to protect your tweets.

BookMarks on Delicious -2173

Twitip.com:Looking to improve your twitter profile. Browse thrugh twitip for tips and tutorials on twitter.

BookMarks on Delicious -1880

Twitalyzer.com:Input your screen name and “Twitalyze your influence, impact, engagement, generosity, and nearly 30 more measures of success in Twitter.

BookMarks on Delicious – 1782

Backtweets.com:Have not came across a better tool than this for tracking URL. Just enter any URL and see how many people are tweeting your links

BookMarks on Delicious – 1750

Nearbytweets.com: Enter the city and the topic you want to see tweets about. This great tool lets you see real times topical tweets streaming from your nearby locality

BookMarks on Delicious – 1567

Tweetvolume.com: Enter a few words or phrases and see how often they appear on Twitter. I am sure you would get addicted to this if you are looking to optimize your social media campaigns

BookMarks on Delicious – 1563

Twitcam.com: Connect your webcam, Login with TwitterIf you don’t have a Twitter account and click on the broadcast button and Click the broadcast button. Twitcam posts your video description and link to Twitter for all your followers to see. While broadcasting, chat with your viewers via Twitter right from your broadcast page. Once you’re done going live, it archives your video and display it on the same page. Isn’t this ultra cool?

BookMarks on Delicious – 1519

Twuffer.com: It allows you to compose a list of future tweets, and schedule their release.

BookMarks on Delicious – 1489

Twifluence.com: Are you good at understanding stats? If yes then this tools lets you measure the combined influence of twitterers and their followers, with a few social network statistics thrown in as bonus.

BookMarks on Delicious – 1431

Twitdom.com: Though the source for my this post is not Twitdom but if you are looking to create another post on amazing twitter applications then try exploring twitdom. It is a directory for twitter applications.

BookMarks on Delicious – 1408

Twistory.net: This allows you to subscribe to your twitter messages in any calendar application supporting iCalendar(Google Calendar, iCal, Outlook, …), offering a quick and interesting overview of what you’ve been saying, doing and thinking over the past few days, weeks and months.

BookMarks on Delicious – 1182

Twtvite.com: It’s an event management tools helping you make meaningful connections and organize tweetups

BookMarks on Delicious – 1141

Klout.com: An interesting tool analyzing the power of your tweets and influence it creates on your audience based on number of factors. Klout goes beyond analyzing the quantity of messages on any particular subject to identify the topics people with the influence to drive action are talking about

BookMarks on Delicious – 1127

Splitweet.com: How many twitter accounts do you manage? This tool provides you easy management for multiple Twitter accounts and helps you in brand monitoring.

BookMarks on Delicious – 1125

TweetEffect.com: Find out which of your Twitter updates made people follow or leave you. Simply enter your Twitter ID in the following form.

BookMarks on Delicious – 1112

Twibs.com:Give twitter users a place to find businesses on twitter. It’s a slightly newer application but can be really helpful for businesses as well as customers.

BookMarks on Delicious – 1049

Twellow.com: This Twitter Directory is a product of WebProNews listing public Twitter accounts, with hundreds of categories and search features to help you find people who matter to you.

BookMarks on Delicious – 387

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Posted in Social Media

Tags: twitter applications

Google Pagerank indicator not working?

March 25th, 2010 by riteshtanu No comments »

Have you ever faced this problem? I actually did once. For quite a sometime, I thought the problem is with my Browser so I uninstall it completely and reinstall along with Google toolbar. But this did not solve my problem. I Googled for my problem and found just a few questions on forums related to this problem but none of them was properly answered.

Whenever I used to hover my mouse on the PageRank toolbar, it shows no page rank information available. After browsing through 100 different sites, I found it has to do something with browser history setting.

I use Firefox, just went to the Tools> Option > Privacy and changed my setting from never remember history to remember history and it started working.

If you are one of those facing issue with this, try resolving as suggested above. I am not aware, if there are other conditions too that prevents this link juice measuring tool to stop functioning.

Please share if you are aware of the other conditions as well.

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Posted in Search Engine Optimization

Tags: page rank indicator

Should You Bid on Your Competitors Brand Name

March 23rd, 2010 by riteshtanu No comments »

We all do this actually while adding keywords to our adword campaign. But were slightly unsure of the legal compliance in doing so. No more speculations now as today Google announced through its official blog post that a European Court of Justice rules in its favour.

The litigation was on the question that whether the advertisers should be allowed to show advertisements when another company’s brand name is entered as a search query. The case was filed as a trademark violation for which court has confirmed that Google has not infringed trade mark law by allowing advertisers to bid for keywords corresponding to their competitors’ trade marks.

This is actually a great way to preserve the right of free flow of information on internet. Trademarks definitely help us to recognize a product or brand in our day to day life. They are definitely the key to market and advertise a company’s product or services. But the verdict confirms trademarks rights are not absolute at least when bidding for them as a keyword in your search engine advertising campaign.

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Posted in Marketing

Tags: bidding on competitors brand name

Tips To Expand Your Keyword List In Your Adword Campaign

March 22nd, 2010 by riteshtanu No comments »

Shifting budget to the highest converting keywords by looking into Google Analytic account can be one good ways to optimize your adword campaign. But what steps should you take when you need to expand your keyword list.
Here are a few steps and Google tools using which you can optimize your adword campaign beyond Google Analytics.

Digg out the best performing keywords from your Google Analytics keyword report

Click on the Goal Conversion tab and then click on the comparison Icon seen on the top right side

Now you can visually see the performance of your keywords. Add all good performing keywords into your adword account.

Now open another useful Google tool

Search based keyword tool. Input these keywords, along with your site’s URL to find which keywords are currently not used in your adword campaign. Suggestions from this tool are particularly useful because they’re specific to the site and keywords you define, and are based on actual, past Google queries. Export all suggested keywords into CSV and filter as per your budget or any other field applicable to your campaign.

Follow up now by using Google Insights for Search

This tool will let you know what world is searching for. Optimize through geotargetting by finding out where regional interest is highest.

These are just a few examples of how you can capitalize on the many Google tools available for improving your website ROI, so start expanding and optimizing your possibilities today!

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Posted in Marketing

Tags: google ads keywords optimizing keywords in google adwords campaign

Google.cn is Redirecting to Google.com.hk

March 22nd, 2010 by riteshtanu No comments »

Speculation had been swirling for sometimes that Google is preparing to announce a decision to pull out of China — the world’s largest Internet market by users — or at least shut down its Chinese search engine.

Some days back it was unofficially said that Google will be closing down all its operations from April 10, 2010. Today it seems that the judgment day has really approached closer. Redirecting Google China Search to Google Hong Kong confirms this speculations.

Google informed the State Department several days in advance of its January public announcement that it might be forced to pull out of the China market due to hacking and censorship concerns.

Google started its operations in China in 2006. Since its inception, the relationship between Chinese Govt. and Google officials has never been in accord. While many argued Google was complicit in the censorship imposed by Chinese government, Google insisted it was nevertheless serving the public interest even though it was furnishing censored results.