Posts Tagged ‘facebook’

Hot Tools to Track and Monitor Buzz Online

March 16th, 2010

How do you track how people are reacting to your online marketing campaigns or are they talking about your brand at all? Tracking and monitoring buzz should be an integral part of all brands with online presence in particular.  If you are not monitoring the buzz around your brand or still not sure how to track, here are some really helpful and free online buzz monitoring tools.

Addictomatic.com

A great tool that instantly create a web page with the latest buzz on any topic. The cool interface helps you track buzz around your brand across multiple search engines, blogs, videos and social media platforms

Trackur.com

Search your brand and it will list all the sources that has mentioned your brand. You can export it the results into CSV apply date and other filters. To best get the results always save your searches.

Buzz moitoring Tool-Trackur

IceRocket.com

You can manage the search results date wise, based on language, can specify terms and see the trends graphically. The best part is that you can also subscribe to the result  feeds of your search terms.

Surchur.com

It digs out search terms from blogs, social web, news, videos, pictures, products and even quotes.  Based on the voting and comments you can also influence search results.
buzz monitoring tool-surchur

Samepoint.com

The key feature of this buzz monitoring tool that should really be appreciated is the extensive search it picks from the mentions across Real-Time Discussion Points, Bookmarks, Wikis, Q&A Networks, B2B, Networks, Groups, Life Casting, MicroBlogs, Reviews, Podcasts, Documents, Video, Images , News and Web.

Google.com/alerts

The giant search engine crawls across everything and anything online. If it finds mention of your  brand or for that matter any keyword you set as your alerts it will send alerts on your email.  Great way to track not only on your brand but also to keep a Google’s eye on your competitors.

HowSocialble.com

A very different approach towards displaying the search results using almost 32 metrics. It shows your brand score across all platforms.
buzz monitoring tools-howsociable.com

Keotag.com

Enter your brand name in its search bar and Keotag will display you a list of icons related to blog, social media, social bookmarking and many more. Find, track and monitor, which online platforms are making good buzz for your brand.
buzz monitoring tool-keotag

Yahoo Loosing Grounds…..This Time it’s Facebook

February 18th, 2010

Not much longer, Yahoo lost its share in search engine market. Just two years back, the giant Google was ranked as internet’s most popular destination overtaking Yahoo. And this time it is beaten by Facebook.

In the decades of 90s the Yahoo completely dominated the internet through its ubiquitous portal. Yahoo Search, Yahoo Mail, Yahoo Chat, Yahoo Games, Yahoo News and what not.

The data released by compete.com, last month revealed, in December 2009, Yahoo had 133.45 million visitors in the U.S. while Facebook wasn’t far behind with 132.13 million unique visitors.

But perhaps this New Year, Netizens felt it better to hang on to their Facebook account to get connected with friends and as result, Facebook traffic rose to 133.62 million visitors, while that of Yahoo shrunk down to 132.00 million.

facebook-yahoo-google

Ranked no. 2, just after Google, currenlty in terms of popularity, Facebook now has more than 400 Million users.