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Should You Bid on Your Competitors Brand Name

March 23rd, 2010

We all do this actually while adding keywords to our adword campaign. But were slightly unsure of the legal compliance in doing so. No more speculations now as today Google announced through its official blog post that a European Court of Justice rules in its favour.

The litigation was on the question that whether the advertisers should be allowed to show advertisements when another company’s brand name is entered as a search query. The case was filed as a trademark violation for which court has confirmed that Google has not infringed trade mark law by allowing advertisers to bid for keywords corresponding to their competitors’ trade marks.

This is actually a great way to preserve the right of free flow of information on internet. Trademarks definitely help us to recognize a product or brand in our day to day life. They are definitely the key to market and advertise a company’s product or services. But the verdict confirms trademarks rights are not absolute at least when bidding for them as a keyword in your search engine advertising campaign.

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Posted in Marketing |

Tags: adword campaign google google adwords tips

Yahoo Loosing Grounds…..This Time it’s Facebook

February 18th, 2010

Not much longer, Yahoo lost its share in search engine market. Just two years back, the giant Google was ranked as internet’s most popular destination overtaking Yahoo. And this time it is beaten by Facebook.

In the decades of 90s the Yahoo completely dominated the internet through its ubiquitous portal. Yahoo Search, Yahoo Mail, Yahoo Chat, Yahoo Games, Yahoo News and what not.

The data released by compete.com, last month revealed, in December 2009, Yahoo had 133.45 million visitors in the U.S. while Facebook wasn’t far behind with 132.13 million unique visitors.

But perhaps this New Year, Netizens felt it better to hang on to their Facebook account to get connected with friends and as result, Facebook traffic rose to 133.62 million visitors, while that of Yahoo shrunk down to 132.00 million.

Ranked no. 2, just after Google, currenlty in terms of popularity, Facebook now has more than 400 Million users.

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Posted in Marketing |

Tags: facebook google popular traffic yahoo

Google Introduces “Change of Address” Feature in Webmaster Tool

June 14th, 2009

If you’re planning to move your site to a new domain, use the Change of Address tool to tell Google about your new URL. This will help Google update index faster and smooth the transition for your users.

For best results, follow these steps:

1. Set up the new site

Review guidelines for moving your site to a new domain. Set up your content on your new domain, then make sure all internal links point to the new domain.

2. Redirect all traffic from the old site

Use a 301 redirect to permanently redirect the pages on your old site to your new site. This tells users and search engines that your site has permanently moved. Ask webmasters to update their links to point to your new domain and make sure incoming links to your old site are redirected correctly using the 301 redirects.

3. Add your new site to Webmaster Tools

Make sure you have added and verified your new domain.

4. Tell Google the URL of your new domain

Your account doesn’t contain any sites we can use for a change of address. Add and verify the new site, then try again.

After submitting the change of address, check your Webmaster Tools data periodically to see if your new site has been crawled and indexed (if you have a Sitemap, one way to determine this is by checking Sitemap details for the new site to see how many of the pages have been crawled and indexed).

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Posted in Search Engine Optimization |

Tags: change of address google google seo news google update seo news seo update webmaster account

Bing …is it a threat to Google Or pushing it further for innovation?

June 8th, 2009

Bing.com, released on June 1, 2009, is the latest technological invention by Microsoft.

Today, search engines do a decent job of helping people navigate the Web and find information, but they don’t do a very good job of enabling people to use the information they find,” said Steve Ballmer,Microsoft CEO. “When we set out to build Bing.com, we grounded ourselves in a deep understanding of how people really want to use the Web.” he added

Bing is launched in many countries around the globe but some of its unique features may take longer to be used in countries outside North America owing to its beta version.

Here are some of the interesting features that Bing offers:

• Gives a brief summary and additional information on the right hand bar about that particular search result

• Access to Hulu videos–commercially supported streaming video of TV shows and movies offered only to users in United States. Now, it will provide an easy access to all such videos anytime anywhere.

• XRank is another feature to track search popularity. It counts Live Search web searches for movie stars, musicians and other famous people. Then rank them in order to tell you who the world is searching for.

Being a new platform, Bing.com will take some time to convince the Internet surfers to use it. But It’s interesting to observe that Bing soars to 6% Share within a few hours of its launch, and have started attracting masses on social networking sites like Facebook and Twitter.

On the other hand, this new search engine is creating a lot of buzz in the market, there are mixed reviews coming from different experts as Michael Arrington, founder and co-editor, TechCrunch says, “Whether Microsoft ultimately succeeds or not in “winning” the search war, the competition is very good for the rest of the Internet. Google needs to be pushed to try innovating new things.”

Hence, it is too early to comment that whether Bing will be able to stand tall before such big Search Engines , but it will surely give internet users a new approach and lot of interesting features to explore and understand.

Please provide us with your feedback, suggestions and comments as always.