Whether optimizing your website organically or looking for paid traffic for your site, in both the cases you would require doing an extensive keyword research.  An effective Keyword research goes beyond looking for search terms. Smarter approach would be to delve deeper into the search trends, competitors’ analysis and look for popular queries in different geography. The last one in particular applies to those targeting traffic from multiple region/countries.

Sharing here are a few tools you can use to make your keyword search smarter

Google Trends

- For a broad look at search query data, enter up to five search terms to see relative popularity over time.

Trends for Websites

Google Trends for website traffic data. Type in a website address to see visitors by region and related sites visited.

Insights for Search

A deeper dive into search query data for marketers and power users. Create your own lists of “most popular” and “fastest rising” queries for different geographic regions over time and by topic.

Hot Trends

The top 100 fastest-rising search queries right now (U.S. only). Updates throughout the day.