Posts Tagged ‘viral marketing tips’

5 Ways To Make Your Brand go Viral

November 19th, 2009

Just launched a brand online? Worried about its Promotion? Here are 5 great ways to make your brand go viral.

Contests & Surveys

If you have a sound marketing budget, it’s a great idea to launch a survey or contest (relevant to your business and target audience) with some attractive rewards attached to it. survey_contestsBut remember to advertise this contest as you can not expect large number of participants from nowhere.  Keep a separate budget aside to promote it as well. Your brand will  get good visibility in short span plus you also have a prequalified data of your target audience and some reports to analyze and shape your product.

Alliance and Partnership

Look for the complementary services related to your businesses. Form alliances with these complementary services, be visible to their target audience . This will help you reach to the best of your prospects, who will gradually be acting as your brand ambassadors.

Blog Networks

There is nothing better than being reviewed by an influential bloggers when it comes to creating a viral effect.  If your brands gets picked by one influential blogger of your industry a few other will definitely write for you.

Be on Social Media

This is almost prerequisite today for launching and promoting a brand. This is because others are doing so you also needs to be on social media. This is because social networking sites can actually make your brand go viral overnight. But mind it once you are out on social media, you will  have to be there always. There is no looking back.

Affiliation Program

If you can have an affiliation program in place, nothing better than this to make your products sold  and spread word of mouth viral.

5 Great Tips on Viral Marketing

April 27th, 2009

1) Make People Feel Something

When Gmail was launched users were not permitted to sign up directly. One could create an account only through invites. It started with a small user base (many of which surely would be Google employees), then repeatedly gave out small numbers of invites to the existing GMail users for friends and colleagues.
The users started growing exponentially and each user felt invites are scarce and precious. Not much time it took for Gmail to become one of the most popular mailing services available.

Was that a viral campaign planned to market Gmail? Indeed it was. The success of marketing lied in the fact of artificial shortage of supply creating demand and the attention people were paying to the invites.

2) Viral marketing is all about making good story

Have you watched the video titled Ronaldinho: Touch of Gold (Nike)?

Without doubt it’s a masterpiece from Nike. No wonder, it has more than 28, million views till date. Watch the video; it has used Ronaldinho as what he is best known for. Ronaldinho takes delivery of a new pair of Nike boots and spends over two minutes demonstrating the most amazing football skills.
Perhaps Nike video is one of the best videos ever created for a viral campaign.

3) Doing Something Unexpected

The John West Red Salmon video in which bear attacks a human and tries some kick boxing was one of the unusual video created to promote the brand. This video was shared out of fun and the brand gets tremendous recognition.

4) Creating Sequels would be a great Viral idea
People have seen your campaign and now recognize your brand. They have found your campaign unusual and interesting. This is the right time to come up with a sequel and create an even more popular buzz this time. Grab complete attention this time.

5) Give an opportunity to Share, Download and Embed
Viral marketing is sharing. Share everything you can to make your campaign get going. Allow people to:
• Download the content, in a usable format (videos in MPG, pictures in JPG etc.)
• Allowing them to easily embed the content on their own sites (Note: remember bandwidth issues)
• Sending it to friends, either using a link or by sending the content directly.
• Publishing it on varies social networks – Digg, YouTube etc.
• Allow people to add it the bookmarking sites