The overall marketing strategy in 2009 was slightly gloomy with slashed budget and reworked strategies to fight back recession and survive in market.
The predictions of online marketing trends for 2010 are quite positive and here are the 5 top key points online marketers and companies should take note of.

1) Mobile web marketing would see an increased share in marketing budget

With the reduction of mobile communication costs, it is expected to see inclusion of elements such as mobi SEO for mobi sites, greater attention by developers and designers to create mobile friendly websites and definitely mobile PPC advertising.
The acquisition of AdMob- a leading player in the mobile advertising by Google is one of the significant indicators of the rising trend of mobi advertising.

2) Better Customer Service will be the winner

In the era of information overload and over burdened with “me too” products and services, the key differentiator for businesses will be the quality of support, customer care service and ‘what’s extra for me’. The level of ease of use and comfort a customer gets using your products and services can make you a winner in 2010.

3) You can’t win without social media marketing

This is going to be critical for making your brands go viral, a real time PR, an important customer feedback channel a great CRM platform. Facebook and Twitter will be a clear winner.

India will be shining:

Forrester Research reports IT spending will be over $1.6 trillion, Global & $568 billion alone in the US. The major part of this investment will be found surfacing in India and Asia pacific region.

5) More Interactive and Cross Media Campaigns

The increasing popularity and success of online games and the way it is being shared, we can see more successful interactive and cross-media advertising campaigns appearing in 2010.