Shifting budget to the highest converting keywords by looking into Google Analytic account can be one good ways to optimize your adword campaign. But what steps should you take when you need to expand your keyword list.
Here are a few steps and Google tools using which you can optimize your adword campaign beyond Google Analytics.
Digg out the best performing keywords from your Google Analytics keyword report
Click on the Goal Conversion tab and then click on the comparison Icon seen on the top right side
Now you can visually see the performance of your keywords. Add all good performing keywords into your adword account.
Now open another useful Google tool
Search based keyword tool. Input these keywords, along with your site’s URL to find which keywords are currently not used in your adword campaign. Suggestions from this tool are particularly useful because they’re specific to the site and keywords you define, and are based on actual, past Google queries. Export all suggested keywords into CSV and filter as per your budget or any other field applicable to your campaign.
Follow up now by using Google Insights for Search
This tool will let you know what world is searching for. Optimize through geotargetting by finding out where regional interest is highest.
These are just a few examples of how you can capitalize on the many Google tools available for improving your website ROI, so start expanding and optimizing your possibilities today!
